I'm Asha, a User Experience Designer and Researcher.

I currently am a High-Tech Anthropologist® at Menlo Innovations, where I serve as a hybrid of a UX Researcher, Designer and Business Consultant.

My UX journey began when as a front-end developer, I often found myself questioning design choices and whether we were building the right product in the first place. Often, the answer was we did not know. I switched career paths to UX so I could help build functional products that meet real user needs. Being trained in Engineering and Design, my strength is being equally comfortable with the big picture view and close-view technical specifications.

Apart from problem solving, I enjoy reading, painting, photography and trying out coffee at local cafes.

Feel free to reach me at shenoyk@umich.edu.